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Nike iD — HTM Studio

When tasked with coming up with an idea for Nike influencers at the 2016 Innovation Summit — we wanted to present a design that knocked Nike’s shoes off their feet, and also functioned beyond expectations for one of the most well known shoe designers himself; Tinker Hatfield.

Using physical objects to control a digital building experience,  we fabricated 26 boxes for this amazing project. I lead the design for the interactive shoe builder which included digital design of the iPad app and the physical fabrication of each “box” the iPad Pro went into.

The project was a huge success and produced more contract work from Nike for our team. 

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