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Microsoft Band

The Microsoft Band combined productivity and fitness into one device when Microsoft introduced it into their new wearables category. Our job was to position the Band differently from an already saturated market of wearable devices, and to tell the story of its perfect hybrid design in clever and elegant marketing web pages. I led the visual and UX design teams for the Microsoft Band, and gave direction for 3D and motion teams to execute innovative visuals. 
Agency // Razorfish
Role // Art Director / Motion Designer

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