Everyone has a passion. A new idea to share. What will you’re verse be?
Coming off of a successful online marketing campaign for iPad Air, we were tasked with once again to find the next big story from scratch. It was easy to narrow in on mountaineers Adrian Ballinger and Emily Harrington — showcasing how the addition of the iPad to their gear has changed how they scale some of the tallest peaks on Earth, with the help of the Gaia GPS app.